For those of you who may not know what QR code’s are, they’re those little black and white boxes you see on everything from containers of cereal to advertisements. They were originally used in the shipping industry by companies such as FedEx and UPS as an easy and efficient means of tracking packages. Each QR code is entirely unique, and when scanned, can provide specific information about, well, whatever the person who created it wants. Most new phones have QR scanning capabilities built-in, and can display the information provided by the code, usually in the form of some interactive media. QR codes have recently become a very popular item in advertising, and are an excellent way to track customer impressions, as well as provide a more engaging and in-depth experience for your customer/potential customer. If you hand out a flyer or poster, try putting a small QR code in the bottom corner; it’s popular enough that most people will know they can scan it with their smart phone, and will provide additional exposure to your message. There’s plenty of free resources to create your own QR Codes, so why not? Not all QR codes have to be this ugly though, check out some of these beautifully designed QR codes and tell us if you think using a QR Code would be to your advantage.