For those of you who may not know what QR code’s are, they’re those little black and white boxes you see on everything from containers of cereal to advertisements. They were originally used in the shipping industry by companies such as FedEx and UPS as an easy and efficient means of tracking packages. Each QR code is entirely unique, and when scanned, can provide specific information about, well, whatever the person who created it wants. Most new phones have QR scanning capabilities built-in, and can display the information provided by the code, usually in the form of some interactive media. QR codes have recently become a very popular item in advertising, and are an excellent way to track customer impressions, as well as provide a more engaging and in-depth experience for your customer/potential customer. If you hand out a flyer or poster, try putting a small QR code in the bottom corner; it’s popular enough that most people will know they can scan it with their smart phone, and will provide additional exposure to your message. There’s plenty of free resources to create your own QR Codes, so why not? Not all QR codes have to be this ugly though, check out some of these beautifully designed QR codes and tell us if you think using a QR Code would be to your advantage.
Design is the key fundamental factor in conveying the right message to your customers. It’s the difference between “what can you do?” and “what can you do?”. With a simple change in how the raw information appears to the reader, the perception of that information changes drastically. Take these two images for example, both containing the exact same information, but designed and displayed completley different:
If somebody were to hand you the flyer on the left, in most cases you would give them a questioning look as if to say “really?” and then toss it into the nearest trash can; only recalling it to your friends later to let them know how awful it was. On the other hand, if somebody were to hand you the flyer on the right (let’s just say electronic music is what you listen to) you would take the time to look it over and most likely spare it’s fate from the trash can and carry it with you to wherever your final destination may be to share it with your friends.
The first scenario can be easily avoided, although in many cases it’s not. When something is designed with talent and skill like that of the staff at Lynch Printing, you’ll never have to worry about your customers getting the wrong signal from your business. Good design is the difference between sucess and failure.
Printed promotional products, even in the technologically advanced world in which we live, are still one of the most effective means of conveying messages to customers. That being said, you should take great care in deciding by whom and how your promotional products are designed. The difference between a professional looking design and an amateur design is clearly noticeable, especially to customers. By choosing to work with a professional graphic designer, you not only guarantee yourself a quality product, but the ease of mind that allowing a professional graphic designer to create your products brings:
- You know your trade, and so do professional graphic designers. They know the ins and outs of the best software available, standards for printing, and can create your project quickly and efficiently; giving you time to run your business without worrying.
2. Great Design
- Even if you own design software such as the Adobe Creative Suite, knowing how to use it to its full capacity, or even to do a simple project, may prove to be more hassle than it’s worth. By hiring a professional graphic designer, you ensure that the quality of your promotional product is at its absolute best and will make your company stand out from the rest.
- Things should always be done right the first time. By hiring a professional graphic designer, you ensure that the utmost level of concern and attention to detail has been implemented in the designing of your product. Because a professional graphic designer will get things right the first time around, you’ll keep the money that you would’ve spent on alterations in your pocket, where it belongs.
Logos are your way of saying to the customer: this is my company, remember it. You want your logo to stand out from the rest and to be easily remembered; consistency is key.
Here’s a great article on why small businesses, or any businesses for that matter, should have their logo designed by professionals.