Blog Archives

QR Codes and You

For those of you who may not know what QR code’s are, they’re those little black and white boxes you see on everything from containers of cereal to advertisements. They were originally used in the shipping industry by companies such as FedEx and UPS as an easy and efficient means of tracking packages. Each QR code is entirely unique, and when scanned, can provide specific information about, well, whatever the person who created it wants. Most new phones have QR scanning capabilities built-in, and can display the information provided by the code, usually in the form of some interactive media. QR codes have recently become a very popular item in advertising, and are an excellent way to track customer impressions, as well as provide a more engaging and in-depth experience for your customer/potential customer. If you hand out a flyer or poster, try putting a small QR code in the bottom corner; it’s popular enough that most people will know they can scan it with their smart phone, and will provide additional exposure to your message. There’s plenty of free resources to create your own QR Codes, so why not? Not all QR codes have to be this ugly though, check out some of these beautifully designed QR codes and tell us if you think using a QR Code would be to your advantage.

Advertising Essentials for Small Business

Next time you’re thinking of doing some advertising, here’s 6 points to keep in mind.

http://sbinformation.about.com/cs/advertising/a/aa022303a.htm

Why Printed Promotional Products Are Beneficial to Your Business (Pt. 2)

Welcome to the second installment in our 3 part series, “Why Printed Promotional Products Are Beneficial to Your Business”. ┬áKeep reading to find out how your business can use promotional products to your advantage.

Longevity

  • Promotional products go above and beyond the shelf life of the average magazine or newspaper. Printed promotional items such as magnets, when hung on a refrigerator, are a constant source of advertising to your customers. They’ll never have to ruffle through all their piles of paper trying to locate your company, get frustrated, give up, and go with the other guys, because you’re right there in front of them on a daily basis.

Revitalize Dormant Customers

  • Thousands of dollars are spent by companies every year trying to gain new customers, but one of the most commonly overlooked customers are the one’s you’ve done business with in the past who you haven’t heard from in a while. Sure, you could send them an email or give them a phone call, but if you’re really trying to get them back, send them something they can use. It’ll be appreciated by the customer and, because of the various other reasons listed in this series, give your business a better opportunity for opening a closed-door.
Ease of Use
  • Printed promotional products can be distributed anywhere, anytime, and for any occasion. Go ahead and hand out some magnets to the store down the road, or maybe give some pens to your neighbor to hand out, or maybe even give some to a doctor’s office (lot’s of traffic through there). The point is, you can advertise to potential customers without having to create a motive or incentive.

Why Printed Promotional Products Are Beneficial to Your Business (Pt. 1)

This is the first part in a three-part series on how you and your business can use printed promotional products to your advantage.

Brand Awareness

  • The more often your logo/name is out in the public eye, better the chances that they’ll buy a products associated with a name they remember, as opposed to that other company, whose name they just can’t quite seem to remember.

Multiple Exposure

  • By using printed promotional products you achieve maximum exposure to your possible customers. Try using a variety of different products to get your company’s image seen as much as possible. If a person drives by your banners on the sidewalk, see’s your posters in restaurant and writes with your pens, you can be assured they’re going to remember you.

Perceived Value

  • When you give a customer a promotional product, they perceive it be of a higher value, thus being more likley to remember your company and contact you for future business.