Category Archives: Business Design
For those of you who may not know what QR code’s are, they’re those little black and white boxes you see on everything from containers of cereal to advertisements. They were originally used in the shipping industry by companies such as FedEx and UPS as an easy and efficient means of tracking packages. Each QR code is entirely unique, and when scanned, can provide specific information about, well, whatever the person who created it wants. Most new phones have QR scanning capabilities built-in, and can display the information provided by the code, usually in the form of some interactive media. QR codes have recently become a very popular item in advertising, and are an excellent way to track customer impressions, as well as provide a more engaging and in-depth experience for your customer/potential customer. If you hand out a flyer or poster, try putting a small QR code in the bottom corner; it’s popular enough that most people will know they can scan it with their smart phone, and will provide additional exposure to your message. There’s plenty of free resources to create your own QR Codes, so why not? Not all QR codes have to be this ugly though, check out some of these beautifully designed QR codes and tell us if you think using a QR Code would be to your advantage.
Next time you’re thinking of doing some advertising, here’s 6 points to keep in mind.
Your business card is an extension of your company’s image.
When in the market for a new business card design, you should approach it thoughtfully. How do you want to represent yourself to possible customers, and, even more importantly, how can you make sure the customer remembers you? There’s probably a million different ways (and counting) of achieving this, but for now we’re going to look at 25 of the most creative business cards that were remembered, over and over and over. Feel free to reference any of these cards when you place an order, and remember the first 50 subscribers to this blog receive a coupon for 50% off their order of 1,000 business cards. Read the rest of this entry
Design is the key fundamental factor in conveying the right message to your customers. It’s the difference between “what can you do?” and “what can you do?”. With a simple change in how the raw information appears to the reader, the perception of that information changes drastically. Take these two images for example, both containing the exact same information, but designed and displayed completley different:
If somebody were to hand you the flyer on the left, in most cases you would give them a questioning look as if to say “really?” and then toss it into the nearest trash can; only recalling it to your friends later to let them know how awful it was. On the other hand, if somebody were to hand you the flyer on the right (let’s just say electronic music is what you listen to) you would take the time to look it over and most likely spare it’s fate from the trash can and carry it with you to wherever your final destination may be to share it with your friends.
The first scenario can be easily avoided, although in many cases it’s not. When something is designed with talent and skill like that of the staff at Lynch Printing, you’ll never have to worry about your customers getting the wrong signal from your business. Good design is the difference between sucess and failure.
Welcome to the second installment in our 3 part series, “Why Printed Promotional Products Are Beneficial to Your Business”. Keep reading to find out how your business can use promotional products to your advantage.
- Promotional products go above and beyond the shelf life of the average magazine or newspaper. Printed promotional items such as magnets, when hung on a refrigerator, are a constant source of advertising to your customers. They’ll never have to ruffle through all their piles of paper trying to locate your company, get frustrated, give up, and go with the other guys, because you’re right there in front of them on a daily basis.
Revitalize Dormant Customers
- Thousands of dollars are spent by companies every year trying to gain new customers, but one of the most commonly overlooked customers are the one’s you’ve done business with in the past who you haven’t heard from in a while. Sure, you could send them an email or give them a phone call, but if you’re really trying to get them back, send them something they can use. It’ll be appreciated by the customer and, because of the various other reasons listed in this series, give your business a better opportunity for opening a closed-door.
- Printed promotional products can be distributed anywhere, anytime, and for any occasion. Go ahead and hand out some magnets to the store down the road, or maybe give some pens to your neighbor to hand out, or maybe even give some to a doctor’s office (lot’s of traffic through there). The point is, you can advertise to potential customers without having to create a motive or incentive.
This is the first part in a three-part series on how you and your business can use printed promotional products to your advantage.
- The more often your logo/name is out in the public eye, better the chances that they’ll buy a products associated with a name they remember, as opposed to that other company, whose name they just can’t quite seem to remember.
- By using printed promotional products you achieve maximum exposure to your possible customers. Try using a variety of different products to get your company’s image seen as much as possible. If a person drives by your banners on the sidewalk, see’s your posters in restaurant and writes with your pens, you can be assured they’re going to remember you.
- When you give a customer a promotional product, they perceive it be of a higher value, thus being more likley to remember your company and contact you for future business.
Printed promotional products, even in the technologically advanced world in which we live, are still one of the most effective means of conveying messages to customers. That being said, you should take great care in deciding by whom and how your promotional products are designed. The difference between a professional looking design and an amateur design is clearly noticeable, especially to customers. By choosing to work with a professional graphic designer, you not only guarantee yourself a quality product, but the ease of mind that allowing a professional graphic designer to create your products brings:
- You know your trade, and so do professional graphic designers. They know the ins and outs of the best software available, standards for printing, and can create your project quickly and efficiently; giving you time to run your business without worrying.
2. Great Design
- Even if you own design software such as the Adobe Creative Suite, knowing how to use it to its full capacity, or even to do a simple project, may prove to be more hassle than it’s worth. By hiring a professional graphic designer, you ensure that the quality of your promotional product is at its absolute best and will make your company stand out from the rest.
- Things should always be done right the first time. By hiring a professional graphic designer, you ensure that the utmost level of concern and attention to detail has been implemented in the designing of your product. Because a professional graphic designer will get things right the first time around, you’ll keep the money that you would’ve spent on alterations in your pocket, where it belongs.
Logos are your way of saying to the customer: this is my company, remember it. You want your logo to stand out from the rest and to be easily remembered; consistency is key.
Here’s a great article on why small businesses, or any businesses for that matter, should have their logo designed by professionals.