Why Printed Promotional Products Are Beneficial to Your Business (Pt. 2)
Welcome to the second installment in our 3 part series, “Why Printed Promotional Products Are Beneficial to Your Business”. Keep reading to find out how your business can use promotional products to your advantage.
- Promotional products go above and beyond the shelf life of the average magazine or newspaper. Printed promotional items such as magnets, when hung on a refrigerator, are a constant source of advertising to your customers. They’ll never have to ruffle through all their piles of paper trying to locate your company, get frustrated, give up, and go with the other guys, because you’re right there in front of them on a daily basis.
Revitalize Dormant Customers
- Thousands of dollars are spent by companies every year trying to gain new customers, but one of the most commonly overlooked customers are the one’s you’ve done business with in the past who you haven’t heard from in a while. Sure, you could send them an email or give them a phone call, but if you’re really trying to get them back, send them something they can use. It’ll be appreciated by the customer and, because of the various other reasons listed in this series, give your business a better opportunity for opening a closed-door.
- Printed promotional products can be distributed anywhere, anytime, and for any occasion. Go ahead and hand out some magnets to the store down the road, or maybe give some pens to your neighbor to hand out, or maybe even give some to a doctor’s office (lot’s of traffic through there). The point is, you can advertise to potential customers without having to create a motive or incentive.